Editable planning model
Adjust the funnel assumptions to explore traffic, qualified lead, signed matter, and estimated value scenarios. These are planning estimates, not forecasts.
searches × click share × lead rate × close rate × estimated value per signed matter
| Practice area | Estimated value per signed matter |
|---|---|
| Personal Injury | $50,000 |
| Criminal Defense | $10,000 |
| Immigration Law | $5,000 |
| Estate Planning | $3,000 |
| Family Law | $15,000 |
| Civil Law | $10,000 |
Agency planning assumptions supplied for this proposal. Replace with the firm's actual collected value per signed matter when available.
Full sample calculation
Turn the evidence into an execution plan
Open the complete scope, proof, investment, requirements, and next steps.